Authentic Marketing isn't something you do to anyone.
It's something you do for someone - a very specific someone.
X's 100, or 1,000, or 1,000,000.
It's valuable (even invaluable).
Regardless of how it may feel in today's digital space, effective digital marketing doesn't require you to be on every platform all the time - or ever. One of my favorite things to teach fellow business owners is about the freedom that focus + strategy provide.
We strategically choose one platform at a time, then measure, refine & pivot. We drop what doesn't work and double down on what does.
Leonardo da Vinci wisely said, "Simplicity is the ultimate sophistication." And simple marketing strategies provide better results all around.
The best marketing delivers value and is always client-centric. It has a high pull factor, magnetizing precisely those people to you who need your expertise and know you can help them.
In our work together, my clients learn the inside scoop about what it takes to strategically design exactly this kind of targeted marketing plan.
"Tanya has been an incredible resource to me by not only informing me about the new trends in the industry, but by also offering customized solutions specific to my business & my clients. She's encouraged me to use multiple key, powerful resources, and that transformed the way I interact with my clients. Tanya's always been ahead of the trends and her understanding of technology is without question, extensive. Most importantly, the way she communicates how these new systems can enhance your business's potential are presented in an understandable, fun & engaging way. I'd recommend her services to any size business, from large to small. One session with her will energize you and your employees!"
"What I feel is so great and different about Tanya and Digital Sophisticate is that even though she is one of those gurus, she is a lot about my stuff as well—the heart and happiness—and she talks about things in a way that people can understand. She wants her clients to succeed. There sure is a soul in her business!"
"This training with Tanya was GREAT. It was full of wonderful information and all the things you need to know to get yourself started and on the way to being a ‘Pinterest Queen!’ Tanya shares her information really clearly and eloquently, so you can confidently navigate this fascinating form of social media."